Some might feel a little overwhelmed at the thought of having to start out on a completely new campaign. Many businesses tend to put off extra work social media marketing involves. The benefits of participating in social media usually far outweigh the work put in, but it can be hard to see this when you’re first considering the social media. While there are a lot of differences between optimizing for the search engines and optimizing for social media sites.
Here are some simiarities that they provided on the site:
• Searches will return ranked results. The way users access content on social media sites isn’t that much different from access on search engines. With search engines, results pages are assembled in response to a user query. On social media sites, news feeds are assembled on the presumption that the user query is about recent news, and search results are assembled in the familiar response to the user’s keyword
• Internet users behave in predictable ways. The factors involved in assembling lists of results on social media sites are slightly different, but they are predictable, and things like keywords still play a major part. The results also have a particular audience, who behave in predictable ways. SEO experts take advantage of your existing user knowledge to optimize for your user groups on social media sites
• Content drives rankings. Although many things are taken into consideration in determining where results appear on the various lists on social media sites, content still plays a major part. Your social media content can be treated with optimization techniques, just as your site’s content will be.
Thursday, April 29, 2010
Wednesday, April 28, 2010
Converseon
"With more than 100 team members worldwide, the most experienced social media firm requires experienced leadership that transcend traditional marketing discipline definitions."
Converseon is a long time member of the Word of Mouth Marketing Association (WOMMA) and member of its Ethics Committee, a Fellow at New Communications Forum and a member of the Advertising Research Foundation (ARF). Converseon’s workers are always well recognized in this industry. They also have spoken in many different ranges of leading industry conferences including Search Engine Strategies, New Communications Forum, Internet Retailer, Ad/Tech, WOMMA, Internet Retailer, OMMA Social, Public Relations Society of America, Bulldog Reporter, and many more. Converseon helps companies grasp on the value of social from the “inside-out” based off of there experience. Real value of social doesn’t come from the latest viral video or your twitter account. While these can be useful methods in marketing a real social media success comes from infusing the value of social into the DNA of a brand. And we help our clients achieve just that by providing a full end to end solution that includes the listening /engagement /work-flow technologies, organizational consulting, engagement services and measurement solutions.
Converseon is a long time member of the Word of Mouth Marketing Association (WOMMA) and member of its Ethics Committee, a Fellow at New Communications Forum and a member of the Advertising Research Foundation (ARF). Converseon’s workers are always well recognized in this industry. They also have spoken in many different ranges of leading industry conferences including Search Engine Strategies, New Communications Forum, Internet Retailer, Ad/Tech, WOMMA, Internet Retailer, OMMA Social, Public Relations Society of America, Bulldog Reporter, and many more. Converseon helps companies grasp on the value of social from the “inside-out” based off of there experience. Real value of social doesn’t come from the latest viral video or your twitter account. While these can be useful methods in marketing a real social media success comes from infusing the value of social into the DNA of a brand. And we help our clients achieve just that by providing a full end to end solution that includes the listening /engagement /work-flow technologies, organizational consulting, engagement services and measurement solutions.
Wednesday, April 21, 2010
Keywords and key phrases
http://www.rankforsales.com/keywords-keyphrases.html
Search Engine Placement and Search Engine Marketing
Having your website ranked high in a search engine is an important key to having your site. If your looking for traffic and new comers to your site choosing the correct words that relate to your site is important. But choosing words can bring up other sites with similar names or the same keywords can make or break the website. Everyone has searched for a particular topic and has failed during the search which starts a ranking race because of bad keyword or key phrase optimization. Some search quest optimization may have been done at one time or another, but was either done incorrectly or some of the keywords used daily by the real searchers have changed over time.
Four Reasons Google Adwords is Not Meant for Beginners
http://www.seo-news.com/archives/2010/jan/7.html
Google's adwords are extremely powerful in there marketing skills that they have gain over the pass few years. In the article Thackston said "Because, unless they are extremely lucky, they are going to crash and burn. Google Adwords is the Formula One of online marketing and it is not for beginners." In advertising for Google Adwords as a new marketer learning about all the different techniques are overwhelming.
1) First, it can be very expensive and most new marketers will exhaust their ad budget before they can successfully bring in revenue. This is mainly because Google Adwords can be deceptively difficult to master. The basic formula is to identify keywords, write an ad that uses the keywords and have a landing page that completely delivers on what your ad promises.
2) Next, Google rewards advertisers who solve the problem their searchers are trying to solve. If you fail to do this you can expect high cost per click and low traffic.
3) Further, Google purposefully keeps the exact formula for success under wraps. If you are not getting the results you are seeking, the support you receive from Google will be general at best. Expect Google to suggest "improve your landing page" or "tips for writing ads." On top of that, Google periodically change their rules requiring you to change your campaign or face the prospect of high cost per click or low traffic.
4) Finally, the instant global reach of your Google Adwords campaign is accompanied by global competition with a wide variety of skill levels and budgets.
Google's adwords are extremely powerful in there marketing skills that they have gain over the pass few years. In the article Thackston said "Because, unless they are extremely lucky, they are going to crash and burn. Google Adwords is the Formula One of online marketing and it is not for beginners." In advertising for Google Adwords as a new marketer learning about all the different techniques are overwhelming.
1) First, it can be very expensive and most new marketers will exhaust their ad budget before they can successfully bring in revenue. This is mainly because Google Adwords can be deceptively difficult to master. The basic formula is to identify keywords, write an ad that uses the keywords and have a landing page that completely delivers on what your ad promises.
2) Next, Google rewards advertisers who solve the problem their searchers are trying to solve. If you fail to do this you can expect high cost per click and low traffic.
3) Further, Google purposefully keeps the exact formula for success under wraps. If you are not getting the results you are seeking, the support you receive from Google will be general at best. Expect Google to suggest "improve your landing page" or "tips for writing ads." On top of that, Google periodically change their rules requiring you to change your campaign or face the prospect of high cost per click or low traffic.
4) Finally, the instant global reach of your Google Adwords campaign is accompanied by global competition with a wide variety of skill levels and budgets.
Tuesday, April 13, 2010
SEO Facts
What is Black Hat SEO?
Black Hat search engine optimization is known for custom techniques that are used to get higher search rankings. These black hat SEO techniques usually include one or more characteristics such as: breaking search engines rules and regulations, also they are able to create poor users experience just because of there custom techniques that they have. Unfortunately black hat trick do work but they only work temporarily until the web bans them completely and once your on the list, it is hard to get off of it.
White Hat SEO?
What is White hat SEO are those website designers that "play nice" and try to follow all of the search engine guidelines to optimize their site.
Using the whitehat methods can help developers move up on the search engines without the fear of wondering when Google is going to ban your site for unethical practices.
Black Hat search engine optimization is known for custom techniques that are used to get higher search rankings. These black hat SEO techniques usually include one or more characteristics such as: breaking search engines rules and regulations, also they are able to create poor users experience just because of there custom techniques that they have. Unfortunately black hat trick do work but they only work temporarily until the web bans them completely and once your on the list, it is hard to get off of it.
White Hat SEO?
What is White hat SEO are those website designers that "play nice" and try to follow all of the search engine guidelines to optimize their site.
Using the whitehat methods can help developers move up on the search engines without the fear of wondering when Google is going to ban your site for unethical practices.
Personal Learning Journal Post
Pheedo - What about this company?
Pheedo creates new kinds of profit driven advertising services through distributed content, like RSS, for our publishers and advertisers. These efforts have resulted in triple digit revenue growth for leading publishers and have connected millions of content hungry readers to top tier advertisers. Pheedo's network can connect you with the most dedicated, affluent audiences of leading online publishers such as: Wired, Gawker Media, NewScientist, SourceForge and Popular Mechanics. Pheedo also allows you to measure and understand the traffic that you are receiving from your users and it also gives you key statics.
Pheedo creates new kinds of profit driven advertising services through distributed content, like RSS, for our publishers and advertisers. These efforts have resulted in triple digit revenue growth for leading publishers and have connected millions of content hungry readers to top tier advertisers. Pheedo's network can connect you with the most dedicated, affluent audiences of leading online publishers such as: Wired, Gawker Media, NewScientist, SourceForge and Popular Mechanics. Pheedo also allows you to measure and understand the traffic that you are receiving from your users and it also gives you key statics.
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