Black Hat search engine optimization is known for custom techniques that are used to get higher search rankings. These black hat SEO techniques usually include one or more characteristics such as: breaking search engines rules and regulations, also they are able to create poor users experience just because of there custom techniques that they have. Unfortunately black hat trick do work but they only work temporarily until the web bans them completely and once your on the list, it is hard to get off of it.
White Hat SEO?
What is White hat SEO are those website designers that "play nice" and try to follow all of the search engine guidelines to optimize their site.
Using the whitehat methods can help developers move up on the search engines without the fear of wondering when Google is going to ban your site for unethical practices.
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