I thought that this article was interesting to read. So marketers are having a problem with social media? I see social media helping out companies connect with their user audience. Users are rapidly growing with social media networking, which is good for all businesses.
"If we had 78 million potential customers sitting in our lobby each month, would our answer be to hang an ad in the lobby? If we had 1 billion potential customers walking around outside our offices, many of whom wanted to talk about what we do, would we drop press releases out the window? (I suspect some CMOs would, actually, as Pavlovian conditioning is very strong…)
Social media’s future is bright. These statistics are pretty compelling. What marketers have to figure out is how to engage with this opportunity, in addition to advertise to it. It’s affordable. It’s just really strange at first. Hopefully these 50%-plus annual growth rates will convince more folks to try…"
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